The Brief
Flora is a company that hosts build-your-own terrarium events. The events themselves are light-hearted and fun, which is exactly the feeling the client wanted to inject into the visual identity of the company.
The Audience
Individuals or groups looking for a fun hands-on activity.
The Solution
For the design I wanted to keep the rustic, hands-on feel of the events while maintaining a nice light feel. The main logotype is a softened version of the selected Madera font with custom characters added that include the leaf graphics as bookends.
From there a palette was selected featuring rustic greens and browns with a bright rose for accents. A texture was applied afterwards to round out the look.
