The Brief
This logo project was created to brand out an awareness and voting campaign within the Directors Guild of Canada focussed on sexual harassment in the film industry. Being such a serious topic, the graphic needed to be tasteful and communicate the message boldly and clearly.
The Audience
Members of the Directors Guild of Canada.
The Solution
Breaking the brief down to its basic parts gave me the pieces to the solution. Speaking up and making your voice heard was at the ground floor of the need, so the “speech bubble” was created as well as the checked off box. Once that was created, the graphic was integrated into the negative space of the “k” to meld the whole thing together.
Colours were selected to match the original DGC brand, but also because they were appropriate for the message in this case.
